I Wanna Work There!

Ep 21: Social Intelligence and the Employer Branding Strategy

Episode Summary

The conversation about social media and employer branding continues with a look at social intelligence. Like potential students, higher ed job seekers are investigating campuses while current employees are using social media to promote their work, discuss what’s happening at their institutions, and more. There are also those online users who are voicing their opinions about campuses where they used to work. However, too many administrations are unaware of how this online activity impacts their employer brands. Liz Gross visited “I Wanna Work There!” to chat about social intelligence, and she gave tips that any college or university can use for great employer branding.

Episode Notes

The conversation about social media and employer branding continues with a look at social intelligence. Like potential students, higher ed job seekers are investigating campuses while current employees are using social media to promote their work, discuss what’s happening at their institutions, and more. There are also those online users who are voicing their opinions about campuses where they used to work. However, too many administrations are unaware of how this online activity impacts their employer brands. Liz Gross visited “I Wanna Work There!” to chat about social intelligence, and she gave tips that any college or university can use for great employer branding.

Here are your takeaways for episode 21:

1. You’ll learn what social intelligence is and how it is used in higher ed.
2. You will hear about what faculty and staff are talking about on social media.
3. Finally, you get an idea of how higher ed job seekers, especially Generation Z and marginalized , are using social media and other online platforms to investigate the quality of the employee experience on campuses.

Guest Name: Liz Gross

Guest Social: https://www.linkedin.com/in/lizgross/

Guest Bio: Liz Gross is the founder and CEO of Campus Sonar, which partners with higher education focused leadership teams to guide research-led transformation grounded in social intelligence. She is an award-winning speaker, author, and strategist with 20 years’ experience in higher ed and strategic social listening programs. LIz received a Ph.D. in Leadership for the advancement of learning and service in higher education at Cardinal Stritch University, a master’s degree in educational policy and leadership from Marquette University, and a bachelor’s degree in interpersonal communication from the University of Wisconsin-Stevens Point.